INTA 2026: WHAT THE CONVERSATIONS TOLD US

INTA 2026 brought together in-house teams, international firms and brand owners at a time when the demands on IP counsel are changing. Across the week, conversations in sessions and around the conference highlighted several themes that felt particularly relevant for both in-house lawyers and foreign attorneys managing UK matters.

DOTBRAND APPLICATIONS NOW OPEN: WHAT BRANDS NEED TO KNOW

A domain is the unique address people type to find your website. It’s a core part of your visual identity and one of the most valuable brand assets a business can own. A clean, distinctive domain carries weight. It signals professionalism, strengthens brand recall and avoids confusion in a crowded online environment.  

NO USE CRYING OVER SPILT OAT DRINK?

The UK Supreme Court recently confirmed that Oatly can no longer use the word “milk” in its slogan “POST MILK GENERATION” for oat‑based foods and drinks, as “milk” is a protected designation under retained EU law. The judgment upholds the Court of Appeal’s finding that the trade mark must be invalidated because it uses the term “milk” in relation to a non‑milk product.

LEVELLING UP OUR IP LITIGATION PRACTICE

With more than fifteen years of experience as an IP lawyer, Brandsmiths’ newest Partner, Aminder Khatkar, strengthens the firm’s commitment to delivering thoughtful, client focused support built on deep expertise and care.

BRANDSMITHS CLIMBS THE LEGAL 500 RANKINGS AND NAMED AS FIRM TO WATCH

Huge news from Brandsmiths HQ – we’ve had our biggest ever success in the Legal 500 2026 rankings, making significant moves up the tables and securing a number of individual recognitions. Our new trade marks, copyright and designs team has also been recognised within the PATMA: Trade mark attorneys category, despite only being established in Summer 2024.

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