Author: Shaala Ali & Amber Spong

What does the latest Supreme Court ruling mean for brand owners?

Thank you to everyone who signed up to attend our webinar on the Iconix v Dream Pairs Supreme Court ruling.

We had a fantastic turnout and really appreciated your interest in such a pivotal case for trade mark law. If you’d like to revisit the session or catch up on anything you missed, you can now re-watch the full webinar recording over on our YouTube channel.

From the firm representing Iconix in the supreme court, Brandsmiths hosted an exclusive webinar on the latest judgment. Hosted by Andrew Lee, the leading lawyer on the case and Stephen Lowry, Head of Trade Marks at Brandsmiths, this was an interesting session with specialist insight.

In the webinar, we covered:
- A breakdown of the Iconix v Dream Pairs case and the Supreme Court judgment.
- The evolving role of post-sale confusion in both infringement claims and registry proceedings.
- Implications for trade mark applications, clearance searches and brand enforcement strategy.
- Insight on how this judgment opens the door to arguments around initial interest confusion.

Whether you’re a brand owner or IP enthusiast, this webinar will equip you with the insight needed to navigate the future of brand protection. Watch here.


If you have any questions following the session or would like to speak to someone from our team, feel free to get in touch.