TOM KEANE

Partner

Tom is an Partner in our Manchester office. Having qualified in 2012, he is experienced in commercial matters generally but particularly renowned for his work in IP and sport. Tom recently completed a secondment with Manchester United where he acted as the Head of Football Negotiations for the Summer Transfer Window of 2022.

In IP, Tom advises clients across a range of sectors on the full breadth of rights including trademarks, copyright, designs and patents. He has a particular focus on contentious matters and has acted on several reported cases in the IPEC, High Court and Court of Appeal.

In sport, Tom has vast experience in the football industry where he has become a trusted advisor and representative for household name players, managers and pundits. His work for these clients includes negotiating high value transfers, contracts and endorsement agreements.

Clients who work with Tom appreciate his attention to detail and his focus on the commercial driver behind any deal or dispute.

tom@brandsmiths.co.uk