Author: Olivia Boylan

The appointment bolsters the firm’s efforts towards becoming the UK'S leading IP boutique law firm.

Brandsmiths, the UK’s Intellectual Property specialists, have appointed Partner Craig Chaplin to their Senior Leadership Team.

Craig has an exemplary track record in non-contentious Intellectual Property, Information Technology and Commercial law (becoming recognised in the Legal 500 Hall of Fame).

With over 30 years’ commercial experience, Craig’s joining is a significant hire for Brandsmiths as it continues a sustained period of fast-growth and transformation.

Craig also has a passion for collaborating with clients to optimise how they use people, process, technology and data to create effective legal solutions. Craig has particular market expertise in technology, retail, sports and telecoms.

Speaking on the latest addition to the firm CEO Adam Morallee said
“We are delighted to welcome Craig to the firm. His wealth of knowledge and expertise as well as his exceptional leadership skills will help drive us forwards and hit new levels of success.” 

On asked for his reasons for joining Craig commented:

“From our early discussions, I felt that Brandsmiths was a great fit for me. It has a very different proposition to other, more conservative firms. It is impatiently ambitious, and I firmly believe it will achieve those ambitions because it looks after and develops its people. The culture here really is second-to-none and I can’t wait to start working with the amazing talent they have in the business.”