Author: Amber Spong

New shareholders Justin and Richard bring expertise in strategic expansion. 

Brandsmiths is proud to have acted on the acquisition of a majority shareholding in Anytime Fitness UK and Ireland by Justin McDonell and Richard Peil, the Australian entrepreneurs behind the country’s most successful gym franchise network.

This cross-border transaction brings new leadership to the well-established UK fitness brand. The new shareholders bring a clear, franchise-first vision and expertise in strategic expansion. Their track record in Australia speaks for itself: 580 clubs, 700,000+ members, and a consistent focus on quality and franchisee success.

Brandsmiths’ Role in the Deal
Our lawyers advised on a number of commercial and structural aspects of the acquisition and worked closely with the buyers to ensure a smooth transition that aligns with their long-term growth objectives.

“It was a pleasure to support this deal for Justin and Richard. The UK fitness continues to grow, and this investment highlights the global appeal of strong franchise networks when built and operated in the right way.” said David Seligman, Partner at Brandsmiths.

The transaction also reflects the continued strength of Brandsmiths' sports sector practice, and our unique ability to bring together expertise from corporate, commercial and sector-specific legal teams to support transformative deals like this.

We look forward to seeing Anytime Fitness UK flourish under its new ownership and supporting the brand’s next phase of growth.

About Brandsmiths
Brandsmiths is the go-to firm for the world’s leading brands. With a highly skilled team of IP lawyers, the firm specialises in all matters related to shareholder agreements and sports law.

If you would like to discuss more, please get in touch.